The Landing at Parkshore

Project Overview

The Landing at Parkshore is a luxury residential development positioned directly on Milwaukee's lakefront, offering residents immediate access to Lake Michigan and walkable proximity to downtown Milwaukee. Developer Michael Emem of EMEM Construction, along with development partner Ranjit Singh, needed standout media to support realtor Dana Karow's buyer and renter marketing across the property website, digital advertising, and social media.

• Drone tour, aerial photography, and ground photography as the full deliverable set
• Content built to showcase Lake Michigan proximity and downtown Milwaukee access
• Media supporting Dana Karow's leasing and sales outreach for the EMEM Construction development

The Challenge

The Landing's most compelling selling points — its direct Lake Michigan access and relationship to the Milwaukee skyline — cannot be effectively communicated through ground-level photography alone. Standard listing media would have undersold the location's most powerful attributes and failed to differentiate the property in a competitive Milwaukee residential market.

• Ground photography alone fails to capture lakefront proximity and skyline context
• Lakefront weather conditions require careful shoot timing and flight planning
• Media needed to serve multiple channels simultaneously from a single production

Our Approach

Every creative decision was made with the lakefront as the centerpiece. Flight paths were specifically planned to keep Lake Michigan and the Milwaukee skyline visible in as many aerial shots as possible, and ground coverage was sequenced to complement rather than duplicate the aerial work.

• Drone flight paths planned specifically to maximize Lake Michigan and Milwaukee skyline visibility
• Cinematic drone tour capturing the property's setting, exterior, and direct lakefront access
• Aerial photography at multiple altitudes establishing proximity to both the water and downtown
• Ground photography of the exterior, amenities, and surrounding lakefront environment

Production Process

The lakefront position was the visual anchor of every shot in the production. Drone footage moved through approach, orbit, and detail angles with Lake Michigan and the Milwaukee skyline as constant context. Ground photography documented the property exterior and surrounding streetscape, completing a full package that works across every channel Dana Karow's team deploys it in.

• Approach and orbit drone passes establishing the property's lakefront position and scale
• Ground photography covering exterior condition, amenity areas, and lakefront surroundings
• Full package formatted for the property website, digital advertising, and social media outreach

Results

The production delivered a complete media package positioned around the property's most differentiating attribute — its Lake Michigan address — and gave the marketing and leasing team a strong visual foundation for all outreach.

• Cinematic drone tour deployed across landingatparkshore.com and digital marketing channels
• Aerial photography making lakefront proximity the property's primary visual marketing differentiator
• Three-format media package supporting buyer and renter outreach for the full development team