Chicken N Pickle Property Media

Project Overview

Chicken N Pickle is a national entertainment dining brand with outdoor pickleball courts, large event spaces, and restaurant and bar facilities across 13 Midwest locations. With a growing footprint and an active social media presence, they needed a unified visual media library that could represent every location consistently while capturing the energy and scale that makes each venue stand out.

• 13 Midwest locations requiring consistent aerial and ground coverage
• Drone tours and property photography as the core deliverables
• Content built to serve social media, event marketing, and venue booking channels

The Challenge

Covering 13 locations with professional-quality, visually consistent media while coordinating around daily operations and active guest traffic is a significant logistical undertaking. Every location needed to look like part of the same brand family while still showcasing its individual character and layout.

• FAA airspace authorization, sun position mapping, and weather scheduling for every location
• On-site coordination to avoid disrupting guest experience and operations
• A unified creative approach maintained across all shoots regardless of venue differences

Our Approach

Pre-production planning was the foundation of the entire campaign. Before arriving at a single location, we had mapped out flight paths, identified the best times of day for each venue, and coordinated with on-site teams so every shoot ran efficiently from the moment we arrived.

• Comprehensive pre-production planning covering airspace, lighting, and logistics for each location
• Gimbal drone tours capturing the full property footprint, courts, and event spaces from above
• Ground-level photography covering interiors, signage, amenities, and active atmosphere
• Consistent visual style across all 13 locations for a cohesive cross-channel library

Production Process

Each location received a dedicated production session planned around Chicken N Pickle's daily schedule. The priority at every venue was capturing the property at its most active and visually compelling state while keeping the crew footprint minimal enough that guest experience was never disrupted.

• Drone footage capturing outdoor courts, patio areas, and full property scale from above
• Ground photography documenting interiors, bar areas, signage, and active operations
• Post-production maintained a consistent edit style so all 13 locations feel like one unified library

Results

The completed campaign delivered a high-performing visual library that drove measurable results across Chicken N Pickle's digital channels within weeks of going live.

• 100,000+ combined views across the website and social media platforms
• 40% increase in rental and event space bookings following the content launch
• 20% social media growth within the first four weeks of the media going live