CBRE Commercial Real Estate Media

Project Overview

Geoffrey Meekhoff is a leading commercial real estate producer at CBRE with an active portfolio of listings across Chicago and Grand Rapids, Michigan. Alpha Sky Media serves as his recurring production partner, delivering marketing photography and drone video that communicates the true scale and investment potential of each commercial property — from downtown office towers to large-format industrial and retail facilities.

• Ongoing production partnership covering Chicago and Grand Rapids commercial markets
• Marketing photography and drone video as the core deliverables for every listing
• Content formatted for CoStar, LoopNet, MLS, CBRE marketing materials, and offering memorandums

The Challenge

Commercial real estate at this scale — warehouses, office towers, retail centers, industrial facilities — requires aerial media to tell the story that ground-level photography simply cannot. A building photographed from the street communicates almost nothing about its footprint, site access, surrounding infrastructure, or scale relative to the market. Every listing needs to answer those questions before a buyer ever schedules a tour.

• Ground photography fails to communicate site footprint, access, and surrounding context
• Commercial buyers expect to evaluate properties remotely before committing to an in-person visit
• Each property has distinct selling points that the media must lead with to drive buyer interest

Our Approach

Each production is planned around the specific characteristics of the property and the buyers Geoffrey is targeting. Drone sequences are designed to reveal scale progressively, moving from context shots that establish the site's market position to close-in detail passes that document the features buyers need to evaluate before stepping foot on the property.

• Aerial sequences designed to reveal property scale through approach, orbit, and detail passes
• Ground photography covering building exteriors, access points, interiors, and infrastructure
• Coordination with Geoffrey Meekhoff to ensure media leads with each property's key selling points
• Deliverables formatted for CoStar, LoopNet, MLS, offering memorandums, and CBRE's marketing stack

Production Process

Every CBRE production is built around what commercial buyers and tenants need to see before they make a decision about scheduling a showing. Drone flights begin with approach shots that place the property in its market context, then move into orbit passes that capture facade condition, site layout, and parking infrastructure, and finish with close-in detail passes on access points, loading facilities, and any standout features that differentiate the listing.

• Approach shots establishing site context and relationship to major roads and surrounding properties
• Orbital passes capturing facade condition, roof, parking, and site layout
• Detail passes documenting access points, loading infrastructure, and listing-specific selling features
• Ground photography covering interiors, ceiling heights, column spacing, and building condition

Results

The ongoing production partnership has consistently delivered marketing content that performs at the highest level of the commercial real estate market across two major Midwest cities.

• Drone video communicating full property scale across Chicago and Grand Rapids commercial listings
• 360-degree aerial coverage giving buyers a complete site understanding before any in-person visit
• A recurring production partnership built on fast delivery and deep commercial real estate knowledge