13 Locations. One Visual Identity. How Chicken N Pickle Used Drone Media Across the Midwest

The Brief

When Chicken N Pickle approached Alpha Sky Media, the ask was ambitious: capture drone tours and professional photography across all 13 of their Midwest locations. Each property needed to look consistent enough to live together as a unified marketing library while also showcasing the individual character of each venue. That is not a simple shoot. That is a multi-location production campaign.

Why Drone Media Made Sense

Chicken N Pickle locations are big, energetic, and visually impressive from above. The combination of outdoor pickleball courts, large patio and dining spaces, and the overall footprint of each facility is exactly the type of content that aerial photography was made for. Ground-level photography tells part of the story. Drone footage tells the whole thing.

Beyond the visual case, drone tours give potential guests and event planners a sense of scale that still photography simply cannot convey. When someone is deciding where to host a corporate event or private party, seeing the full layout of a venue from above gives them confidence that the space can handle their needs.

How We Planned a 13-Location Campaign

• Pre-production planning for every location included airspace authorization, FAA compliance review, sun position mapping, and weather window scheduling.
• We coordinated directly with on-site teams at each location so shoot days ran efficiently without disrupting daily operations or guest experience.
• We established a consistent visual style across all 13 locations so the completed library would feel cohesive across Chicken N Pickle's digital channels.
• Both gimbal drone tours and ground-level photography were captured at every location, giving the marketing team maximum flexibility in how they use the content.

What the Numbers Showed

The completed campaign generated more than 100,000 combined views across the website and social media platforms, a 40 percent increase in rental and event space bookings, and 20 percent social media growth within the first four weeks of content going live. Those are real business results tied directly to a media investment.

The Lesson for Multi-Location Brands

One of the most common mistakes multi-location brands make is treating each location as a separate marketing problem. Producing media location by location over time results in an inconsistent visual library with a fragmented look across channels. A unified production campaign produces a library that works together everywhere the brand shows up.

For Chicken N Pickle, this meant a Midwest-wide visual identity that felt professional, consistent, and scalable. For your brand, the same logic applies whether you have two locations or twenty.

"A unified media library is one of the highest-leverage marketing investments a multi-location brand can make."

Running Multiple Locations?

Alpha Sky Media has experience planning and executing multi-location production campaigns across the Midwest. Reach out and let's talk through what that looks like for your business.